Local Loop is an indoor digital advertising network built for Tennessee’s Upper Cumberland.
We connect local businesses with the people who live, work, shop and travel throughout our communities by placing professionally managed digital screens inside trusted local businesses and visitor destinations.
Local businesses hosting local businesses.
Locals discovering locals.
Visitors discovering the Upper Cumberland.
That’s the Loop.
Most advertising platforms ask businesses to choose between going extremely broad or trying to find a local audience inside a platform built for the entire world.
Local Loop takes a different approach.
Our network is organized around the individual communities that make up the Upper Cumberland. Participating businesses and hospitality properties host Local Loop screens indoors, while advertisers choose the markets where they want their businesses to be seen.
Local Loop manages the screens, network, scheduling and advertising creative.
The result is a simple idea:
Cookeville isn’t Crossville. Sparta isn’t McMinnville. The communities around Dale Hollow have a different rhythm than the communities surrounding Center Hill. And a business serving one town doesn’t necessarily need the same advertising footprint as a company serving the entire region.
Local Loop was designed around that reality.
Instead of treating the Upper Cumberland as one oversized advertising zone, we created interconnected Market Loops that allow businesses to focus locally, expand into neighboring markets, or build a presence across the entire region.
Local Loop screens are placed indoors at participating businesses, professional offices, restaurants, community spaces, hospitality properties and other qualified locations.
Businesses select the Market Loop or combination of markets that best matches the customers they want to reach.
We handle the equipment, installation, scheduling, maintenance and professional ad creative that keeps the network running. Professional ad creative is included as part of your Local Loop campaign.
Local Loop is designed around two audiences that move through the Upper Cumberland differently.
Community Loop screens appear inside local businesses and community locations where residents spend time during their everyday routines.
The goal is simple: help local businesses become more familiar to the people who live, work and shop nearby.
Visitor Loop screens are placed within lodging and hospitality locations where travelers are deciding where to eat, shop, visit and explore next.
It gives local businesses a way to become part of the visitor experience while those decisions are actually being made.
Local Loop is organized into eight interconnected Market Loops across the Upper Cumberland:
The value of Local Loop isn’t any single television hanging on a wall. It’s what happens when those screens work together.
Instead of selling individual screen locations one at a time, Local Loop allows advertisers to build visibility across an entire local market. That means the network becomes more useful as it grows.
Businesses choose the communities that matter to them rather than purchasing individual screens.
Advertisers don’t need to arrive with finished digital-screen artwork. We help create the advertising that runs on the network.
Local Loop handles the hardware, scheduling and network operation.
Our hosts are part of the network, not simply places where we found an empty wall.
There are incredible businesses throughout the Upper Cumberland that people drive past every day without knowing they exist. Visitors leave our communities without discovering places they would have loved. Local companies spend advertising dollars trying to reach nearby customers through platforms designed to reach everyone, everywhere.
We think there should be another option. One built around the places people already go. One that helps businesses become more visible in the communities they actually serve. One that helps residents discover more of what’s around them and helps visitors experience more of the Upper Cumberland while they’re here.
That’s what we’re building with Local Loop.
Local Loop is an indoor digital advertising network serving Tennessee’s Upper Cumberland region. Advertising appears on professionally managed screens located inside participating local businesses, community spaces and hospitality properties.
Local Loop operates throughout the Upper Cumberland through eight Market Loops centered around Cookeville, Crossville, McMinnville, Sparta, Dale Hollow, Center Hill, Lafayette and Jamestown.
Yes. Local Loop screens are located indoors at participating host locations. Local Loop is not an outdoor billboard or roadside digital-sign network.
A Market Loop is a defined Local Loop advertising area centered around a local community and its surrounding commercial area. Advertisers can choose one market or combine several depending on where they want to build visibility.
Community Loop focuses primarily on reaching residents through everyday local businesses and community spaces. Visitor Loop focuses on reaching travelers through lodging and hospitality locations while they’re exploring the region.
Yes. Advertisers can start with one Market Loop, add additional markets or choose Complete UC Loop coverage for a broader regional presence.
